The Santa Clara Planning Commission decided to continue reviewing an application for a new digital LED billboard, citing safety concerns and the need for further research. Council members emphasized public safety and driver distraction as key issues.
On Wednesday, April 16, 2025, the Planning Commission faced significant opposition regarding a conditional use permit (CUP) to install a new electronic digital display message sign at 1700 Duane Avenue. The proposal involves relocating one billboard in exchange for removing three existing ones and reducing the required distance from another digital display by 25%, maintaining compliance with city policies.
Public Opposition and Safety Concerns
The public, represented by six speakers who were opposed to the project, raised concerns about potential safety hazards and driver distraction. Commissioner Crutchoi expressed particular worry, stating that the sign could be a hazard if it fell into nearby infrastructure:
"I am concerned that the sign could be a hazard if it falls into nearby infrastructure." — Commissioner Crutchoi
Commissioner Biagini also highlighted the importance of public service announcements and community advertisements but was concerned about the addition to highway distractions during commute times. She said,
"If you were to want to convert industrial office land to residential, yes." — Concerned resident
Council Discussion and Vote
The council engaged in an extensive discussion on safety measures before voting. Chair suggested that more research should be conducted by reviewing studies from other cities like Sunnyvale and Redwood City for additional data on accidents caused by LED signs.
Commissioner Crutchoi proposed the motion to continue the matter until June 11th, saying:
"I would like to make a motion to continue the matter back to staff for additional research on safety concerns." — Commissioner Crutchoi
The council unanimously agreed and voted in favor of continuing the matter. The vote was made by Commissioner Crutchoi with support from Nancy Biagini.
Additional Context
This decision comes at a time when many cities are grappling with similar issues related to digital billboards and public safety. Staff will now conduct additional research on safety concerns before resuming consideration of this matter.
Zoning Code Cleanup Ordinance Adopted
In other business, the council adopted a zoning code cleanup ordinance that aims to better align with the General Plan by allowing more flexible uses in transit neighborhoods. This includes reclassifying industrial buildings in low-intensity office districts and adjusting equipment sales and rental facilities under heavy industrial rather than residential classification.
The vote was unanimous, with all members of the council approving the ordinance. Commissioner Bouza, however, expressed concern over food truck regulations on private property, noting that it could be unfair to those who have already invested in their businesses:
"This is not fair. We are hurting those who have already put a lot of effort into creating a business." — Commissioner Bouza
Conclusion
The Planning Commission's decision to continue the LED billboard review until further research underscores the community’s concerns over safety and driver distraction. The council’s unanimous vote to adopt the zoning code cleanup ordinance reflects ongoing efforts to ensure that city regulations align with its broader goals for development.
Address: 2455 Lawrence Expressway, Santa Clara, CA
For more information on this decision or other items discussed during the meeting, contact the Planning Commission at planningcommission@cityofsc.org.